If your cost per conversion is too high, it could mean something is wrong with your ads. You…
Clickthrough rate (CTR) shows how often people click your ad vs how many times it’s shown. This metric…
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of…
Put simply: “Your target audience are individuals you intend to attract to your website.” In terms of SEO…
Moving Up One Position Increases CTR By 32.3% Not even close. The CTR impact of moving up in…
CTR stands for Click-through Rate. It’s a metric that usually measures the number of clicks received on a…
Sign in to your Google ads account Click Ads & extensions from the page menu to see a…
With the goal of simplifying the way search ads are created and driving performance with automated tools, Google…
The AdWords Quality Score is a keyword-level score on a 1–10 scale. Every keyword in your Google ads…
Facebook advertising costs, on average, $0.94 per click and $12.07 per 1000 impressions. Ad campaigns focused on earning…