PPC data refers to the information gathered from already launched paid PPC campaigns, a.k.a. paid search marketing campaigns.…
In Google ads, ad ranking is determined by your maximum bid for the keyword or ad group multiplied…
CTR is the number of clicks that your ad receives divided by the number of times your ad…
5 ways to lower your CPA in Google Ads Find more specific keywords to target Increase Quality Score…
If your CTR for Google search ads is around 2% or higher, you can give yourself a pat…
The metric that tells you how many people who clicked on your ad actually bought your product, and…
In this method, the total centre line length of the walls in a building is calculated and then…
When researching to discover a user’s intentions behind making a search, we can classify all keywords into four…
Every time someone does a search that triggers an ad that’s competing in an auction, we calculate an…
If you want customers to take a direct action on your site, and you’re using conversion tracking, then…