Headline Statistics about the Creative Industries In the year from October 2019 to September 2020 the Creative Industries…
The word ‘International Marketing’ is defined as the exchange of goods and services across national borders to meet…
Need identification to buy the product Information search relating to the product Listing of alternative brands Evaluating the…
There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.…
According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
Advertisements are beneficial :- Advertisements benefits both the seller and the consumer. Sellers can promote their goods through…
Habitual Complex Dissonance-reducing Variety seeking Limited decision-making Impulsive Spendthrift Average spending What is an example of consumer behavior…
2. A travel agency is a business that operates as the intermediary between the travel industry (supplier) and…
Marketing campaigns can influence consumer behaviors because they elicit reactions, utilizing imagery and word associations tied to emotional…
Heritage tourism utilises the cultural and historical capital of a region and contributes to the growth of a…