Consumers spend time carrying out research and comparing multiple products. They check product ratings and also ask friends…
The study of global communication examines how information is exchanged across geographical and social divides, as well as…
Take a look at your customers Celebrate more than the “major” holidays Be thoughtful about visuals Use inclusive…
Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use.…
Know your audience Foster inspiration Create aspiration Use location Leverage milestones Express love Use color Tell a story…
Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products Rivalry Among…
Ripple effects from the COVID-19 pandemic have caused worldwide supply chain delays and issues. These range from government…
5 Things You Can Do To Recruit More Diverse candidates Make Hiring Diverse Candidates A High Priority For…
A Multicultural Advertising Agency is one that specializes in advertising to diverse audiences. A multicultural agency typically handles…
The main strengths of ethnography are that they give an in-depth picture of a social setting and are…