K-pop girl group BLACKPINK has topped the list of ‘Best k-pop singers of 2022′ and has surpassed the…
Martin Fishbein and Icek Ajzen originally conceived the theory of reasoned action: a consumer behavior theory that focuses…
About. David Sharpe is the founder and CEO of Legendary Marketer. For well over a decade now, David…
It was found that the 4 important variables that influence consumers’ behavior (motivation & expectation) are culture, socio-economic…
Know your values Model those values Communicate your values Celebrate those employees who live the company’s core values…
Consumer behavior refers to the purchasing behavior of final customer or individual or household who buys goods &…
Median household income for Manhattan’s poorest neighborhood, East Harlem, is barely a quarter of that of its wealthiest…
Marketers use various geographic segmentation variables that include the country, region, state, province, town, climate zone, or zip…
Effective destination branding that stands the test of time while remaining competitive, dynamic, innovative, and agile to ever-evolving…
Primary consumers are the herbivores that feed directly on green plants i.e. producers. These vary according to the…