“Doing a 360” means spinning around completely once (spinning around twice is a “720”). What does it mean…
Word of mouth marketing is a tactic used to generate natural discussions about and recommendations for a product…
Brand management gives you the opportunity to ensure that both the intangible and visual aspects of your brand…
Buying Google reviews violates Google’s guidelines Not only is it against Google’s guidelines for businesses to offer incentives…
The customer loyalty loop is a customer service concept that illustrates how consumers decide what they buy, and…
A lead is only a lead when our customer SAYS it’s a lead. A conversion means that a…
What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion.…
A personalized promotion that appeals to a prospect or customer’s likes, needs, and interests can increase conversions and…
Both primary and secondary markets play a crucial role in mobilising money in the country’s economy. While the…
Weiner’s attribution theory states that an individual’s causal attributions of achievement affect subsequent behaviors and motivation. One of…