Know what you want Read vertically as well as horizontally Think like the author Preread before you start…
The marketing mix is often also called the 4P model because it comprises four elements: product, place, promotion…
Direct selling refers to selling products directly to the consumer in a non-retail environment (i.e. the sales process…
Internet marketing, also known as online marketing, is a subset of digital marketing. Essentially, internet marketing is any…
Use the same SOP across all stores Choose professional & reliable staff Improve internal communication Centralize all your…
So the marketing manager concentrates on four major decision areas while planning the marketing activities, namely, (i) products,…
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all…
What makes Amazon unique is that the company has never been content to “stay in its lane.” The…
A PESTLE analysis is just one of several components that should go into your full marketing plan. Other…
Perform a search in order to define your persona Understand how to define your processes List the activities…