Training & Experience: Senior marketing executives typically have at least 10 years of experience in marketing. They may…
The difference is the accuracy of details. Aaker is the one who classified customer’s and firm’s benefits of…
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
How big is the B2b market? According to the latest data, the global B2B ecommerce market was estimated…
Calvin Klein is indeed a designer brand, however, they sit at the lower end of the fashion house…
After your customer places an order, you need to prepare and deliver the items in it. This process…
The 4Ps in tourism are “product,” “price,” “place,” and “promotion.” They are intangible factors for enthusiasts, planners, and…
The third P of marketing is about where you will sell your product or service. This encompasses both…
Online mystery shops can be used in many different ways to get a better idea of the effectiveness…
What are the stages of a customer journey? It’s pretty much agreed that there are three key stages…