Have you ever found yourself working with an SQL database, pondering “How can I efficiently look up a…
FMCG can be either B2B or B2C. If an FMCG sells its products to other businesses, such as…
A Drip Campaign is when you send contacts a series of pre-defined emails, at set intervals, over a…
Google’s responsive search ads adapt to show your potential customers more text that is more relevant. These ads…
Promoting a product involves creative marketing strategies to increase sales by reaching a specific audience. Launching and promoting…
Earn the Opt-In: Before launching your SMS marketing campaigns, you first need your recipients to opt in to…
Google tag manager (GTM) is a Google product that helps SEO professionals gain much more insight into what…
Consumer-led marketing essentially does what it says on the tin: letting your consumers guide marketing outputs and feed…
Apple is an excellent example of using the multichannel strategy. Despite being the world’s most valuable brand and…
Market-based approaches or incentives provide continuous inducements, monetary and near-monetary, to encourage polluting entities to reduce releases of…