Subliminal messages in advertising are designed to engage people subconsciously. These ads use various colors, shapes, and words…
Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to…
Drip campaigns are concerned with guiding customers down the sales funnel towards conversion, but don’t tend to the…
Why are the 7 Ps important? The seven Ps are important because they can help you plan and…
Advantages of Digital Marketing Disadvantages of Digital Marketing What are the types of digital marketing explain with examples…
Direct marketing is part of the promotional mix. Because it communicates directly with customers, it can deliver a…
Easy integration Data enrichment feature Enable saving email templates Meeting Scheduler Automated filling of proposal or quote Lead…
A content specialist (also known as a “Content Marketing Specialist”) is the person responsible for writing, editing, and…
Multi-segment marketing Defined Multi-segment marketing, therefore, is the process of dividing a target market into multiple segments in…
What is Market Selection? Market Selection is the process of deciding which markets to invest in and pursuing.…