Good examples of price skimming include innovative electronic products, such as the Apple iPhone and Sony PlayStation 3.…
The most effective way to write an emotional appeal is to apply words that contain “pathos,” a quality…
The most common use of Facebook Ads is for outbound marketing, where the advertiser is reaching out to…
Maintain customer communication with newsletters Emails newsletters are one of the best ways to stay connected with customers…
The DAGMAR approach advocates a marketing strategy that guides the consumer through four phases: awareness, comprehension, conviction, and…
Identify customers who are in limbo Communicate product value clearly Leverage what’s working for existing customers Keep a…
An organization’s go-to-market strategy is an action plan that outlines how it will bring its product to the…
The influence of cultural factors on business is extensive. Culture impacts how employees are best managed based on…
Virtual Marketing is the use of online or digital techniques to achieve strategic marketing and sales objectives without…
In the U.S., the average annual bonus issued is 5.6% of your salary. That means if you earn…