Business-to-consumer (B2C) is a type of business transaction where a company sells products or services directly to consumers…
The global retail market reached a value of nearly $20,331.1 billion in 2020, having increasing at a compound…
SMS Notifications are out-of-band text messages sent in response to events or transactions which occur somewhere else. While…
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging…
Consider your overall business strategy Identify your target clients Research your target client group Develop your brand positioning…
Fulfillment centers enable ecommerce merchants to outsource warehousing and shipping. This relieves online business of the necessary physical…
Niche marketing is a targeted marketing strategy aimed at small, specific and well-defined portions of the population. Organizations…
The four Ps of marketing are: Product: What you sell. Could be a physical good, services, consulting, etc.…
Lg pricing strategy lg‘s pricing strategy consists mainly of profitable products. It has a wide range of products…
Segmentation refers to the process of creating small segments within a broad market to select the right target…