But first you may be wondering, what is a good unsubscribe rate? This varies by industry, but we…
SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing…
CPA, or cost per action, is a pure performance pricing model in which marketers pay media sources a…
Increase lead quality Shorten the sales cycle Reduce the percentage of lost deals/sales Increase customer lifetime value Improve…
Market intelligence involves using several sources of information to build a bird’s eye view of a company’s current…
Sms marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing…
Cultural branding is a term most often used for consumer brands like Coca-Cola and Harley-Davidson, depicting a lifestyle…
Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to…
Branding is at the core of your marketing strategy, so branding must come first. Even if you are…
State your business’s mission Determine the KPIs for this mission Identify your buyer personas Describe your content initiatives…