Market segmentation means dividing the market into distinct groups that have common needs and will respond similarly to…
The Product It is the most critical factor in deciding the export market. Select a market keeping the…
There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper…
From the simplest to the most complex application, automation is present in many forms in our everyday life.…
Business-to-consumer companies usually involve retailers in selling goods and services to end customers. Some of the most common…
Multi-channel refers to the use of several media channels for spreading marketing messages. This can include email, social…
Production Orientation Era Product Orientation Era Sales Orientation Era Marketing Orientation Era Relationship Marketing Orientation Era What are…
Make it short Make it clear Explain who your customers are Explain the problem they’re facing Explain how…
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change…
When a company focuses on their processes, they improve quality, lower the costs, and provide more value and…