Some products are just as recognizable as the companies that create them. For example, there’s no mistaking a…
The unique selling proposition is the main reason why Coca-cola has been around for a long time now…
On Fridays, open rates are consistently high from 10-11AM, with another spike around 2PM. This can be an…
There are generally two types of testimonial advertising to consider using: Static Testimonial Advertising (Text and Images) Video-Based…
Offer Free Samples Showcase Items on Social Media Hold a Cooking Demonstration/Contest Offer Different Coupons Visit or Hold…
For instance, a luxury bakery that only sells certain products in upscale areas is an example of pricing…
Use a catchy and value-driven subject line to increase your email open rate Include high quality, relevant images…
Competitive intelligence (CI) is the practice of monitoring, gathering, and analyzing data – through legal and ethical means…
The brand identity prism provides an informative illustration of the intersection between your brand’s identity (how you want…
Build a marketing plan Create buyer personas Identify goals Select the appropriate tools Review your media Audit and…