Ecommerce subscriptions are a business model that allows customers to continuously receive a product or service for a…
Digital Digital Marketing Executives are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy.…
Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception…
Indirect Exporting Direct Exporting How do I make an export plan? Review your export potential Research and prepare…
ADVERTISEMENTS: ii. Second, the increasing tendency of businesses to focus on short-term results has helped spur growth in…
A typical definition of a global brand is “a brand that is marketed under the same name in…
Both retailers engage in a battle of prices daily. When all costs are averaged out, the price of…
Your awareness campaign’s goals should be specific and reflective of all the different ways that supporters can learn…
Demographics. This is the most common method of audience segmentation—and usually the easiest one. Age, income level, job…
Direct marketing continues to become more Web-oriented and Internet marketing is the fastest-growing form of direct sales. What…