McDonald’s business strategy utilizes a combination of cost leadership and international market expansion strategies. Franchising form of new…
Philip kotler is known around the world as the “father of modern marketing.” For over 50 years he…
Lesson #1: What are the Four Functions of Behavior It is important to understand that all behaviors occur…
Product line pricing – the products in the product line Optional product pricing – optional or accessory products…
Communication objectives will focus on measuring the attitudes your customers have towards your brand such as its credibility…
Disinterested Detached Delighted Devoted Disappointed Disaffected Dormant Draining What are the 3 types of customers? The decisive customer…
5C Analysis is a marketing framework to analyze the environment in which a company operates. It can provide…
You’re not allowed to incentivize positive reviews, to use the threat of a negative review to manipulate a…
In every supply chain there are: 1) producers; 2) distributors or wholesalers; 3) retailers; and 4) customers or…
Two main types of marketing strategies These are: Business-to-business (B2B) marketing. Business-to-consumer (B2C) marketing. What are the principles…