A page’s meta description should intelligently employ the page’s target keywords, in a natural, non-spammy way that compels…
The 5 P’s of marketing – Product, Price, Promotion, Place, and People – are a framework that helps…
Striving for convenience in a fast-paced world, digital banking platforms enable customers to potentially manage all of their…
Though a career in digital marketing is lucrative, it is a huge industry, hence it becomes difficult for…
The driving force of AmazonFresh is its primary target market: online shoppers. Amazon’s current strategy is to transition…
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how…
Search marketing is an online marketing strategy that encompasses search engine optimization (SEO) and search engine marketing (SEM).…
Can I sell on Amazon AND my own website? Yes – you can sell on Amazon AND on…
What is a loyalty program? Customer loyalty programs reward customers who repeatedly interact with a brand. It’s a…
A win-back campaign—also known as a re-engagement or reactivation campaign—is a series of emails sent to try and…