Competitiveness Distinctiveness Passion Consistency Leadership Exposure Audience knowledge What are the 4 steps of branding? Step 1: Brand…
Effective segmentation should be measurable, accessible, substantial, differentiable, and actionable. When a company has segmented their market accordingly,…
An app’s pricing strategy is how you earn money, value, and popularity via your app. It helps you…
Skimming is an illegal practice used by identity thieves to capture credit card information from a cardholder surreptitiously.…
Assess your current brand positioning Identify and research your competitors Compare your positioning to your competition Pinpoint what…
Lifestyle marketing is a marketing technique where a product is branded and marketed such that it is perceived…
Local Services Ads help you connect with people who search on Google for the services you offer. Your…
E-commerce has become so popular in the United States that it’s expected to reel in an increased revenue…
Examples of segmentation by demographic include: Age, gender, income, education, and marital status. What is customer segmentation and…
Pardot and Salesforce marketing cloud are both owned by Salesforce and are popular tools when it comes to…