CVR, or conversion rate, in in-app advertising is the percentage of users who saw an app-install ad, clicked…
The formula for cost per lead is simple. Just take your total marketing spend and divide it by…
CPS stands for Cost Per Sale: It is the commission paid out to you for every successful sale…
Anything around 0.5% and above can be considered as a Decent ctr. CTR below 0.3%, as we have…