Datorama helps marketers at brands, agencies, and publishers around the world make smarter decisions everyday. Tableau empowers people…
No, Google analytics isn’t a DMP Google Analytics doesn’t aim to be a DMP (yet). These are DMP…
The synchronized data extension uses the name of the synchronized object and adds the suffix Salesforce_n, where n…
You can have more than 1 primary key, and it uniquely identifies a row in a data extension.…
You can access hit-level data You can query unsampled user page paths You can create fast, easy-to-share dashboards…
Yes, Pardot is owned by Salesforce. Salesforce acquired Pardot in 2013 as part of the $2.5B ExactTarget acquisition,…
Contacts and Subscribers A contact is a person you send messages to through any marketing channel. A contact…
A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information…
CDP: what’s the difference? While both CRMs and CDPs collect customer data, the main difference between them is…
Datorama salesforce is a data platform that is largely used to upload and visualizes marketing data. It is…