The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last…
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
They crave a personalized experience. They want you to solve their problems. They wish you would listen to…
A digital marketing funnel is a framework that is used to help generate website traffic and nurture that…
Exposure Age Value Brand equity Impulsivity Innovation Loyalty What are the 7 P’s of marketing It’s called the…
Five Main Types of Customers Loyal Customers Impulse Customers Discount Customers Need-Based Customers Wandering Customers Related Readings What…
Habitual Complex Dissonance-reducing Variety seeking Limited decision-making Impulsive Spendthrift Average spending What is buyer Behaviour Buyer behavior refers…
Buyer behavior refers to the decision and acts people undertake to buy products or services for individual or…
The individual consumers buy goods and services for ultimate use or satisfy their needs. The buying purpose of…
Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail) Focus groups Visits to competitors’ locations…