The individual consumers buy goods and services for ultimate use or satisfy their needs. The buying purpose of…
Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail) Focus groups Visits to competitors’ locations…
A simple example of Data analysis is whenever we take any decision in our day-to-day life is by…
Need identification to buy the product Information search relating to the product Listing of alternative brands Evaluating the…
As a noun, a heuristic is a rule-of-thumb, procedure, or method. The word heuristic comes from the Greek…
Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments…
How long should the buyer persona build process take? You should aim for approximately 5-6 minimum interviews along…
Marketing Goal examples. Increase brand awareness. Generate high-quality leads. Acquire new customers. What is cost-benefit analysis in business…
The apathetic buyer The self-actualizing buyer The analytical buyer The relater buyer The driver buyer The socialized buyer…
The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last…