What is digital behaviour? Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that…
Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…
Use the founder or inventor’s name (Hewlett-Packard) Describe what you do (Southwest Airlines) Describe an experience or image…
Problem recognition Information search Alternatives evaluation Purchase decision Post-purchase evaluation What are the 5 main factors that influence…
Modern BI shifts the focus away from IT and data scientist analysis and reporting and offers mainstream tools…
Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes…
(Strategic objectives) Strategic objectives are written statements that describe an intended outcome. They should be more specific than…
Truly data-driven teams use data insights across the whole company to identify, develop, and achieve their business objectives.…
Amazon, Wall Street traders, health care organizations and more are all using algorithms to shape the way they…