Problem recognition Information search Alternatives evaluation Purchase decision Post-purchase evaluation What are the 5 main factors that influence…
Modern BI shifts the focus away from IT and data scientist analysis and reporting and offers mainstream tools…
Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes…
(Strategic objectives) Strategic objectives are written statements that describe an intended outcome. They should be more specific than…
Truly data-driven teams use data insights across the whole company to identify, develop, and achieve their business objectives.…
Amazon, Wall Street traders, health care organizations and more are all using algorithms to shape the way they…
This is the fundamental difference between being data-driven and being data-informed: Data-driven: You let the data guide your…
The determinants of consumer behaviour can be grouped into three major captions namely, economic, psychological and sociological. What…
Consumer goal pursuit occurs when a consumer buys a product in order to reach a desired end state…
When a consumer is buying products having complex features then they spends time in getting themselves familiarized with…