The world of marketing analytics uses maths, predictive modeling and machine learning to reveal insights from consumer data.…
Consumer behavior is influenced by many factors such as situation, psychological, environmental and marketing factors, personal factors, family,…
Examples of a consumer A consumer is any person or group who is the final user of a…
How do your customers feel about certain brands or products? Why do they select one product over another?…
Collecting accurate and timely data Analyzing the data to identify trends and patterns Acting on the insights gleaned…
The rural marketer needs to understand that productsThe rural marketer needs to understand that products made for…
There are a total of 5 AI agents: Simple Reflex Agent, Model-Based Reflex Agent, Goal-based reflex agent, utility-based…
What is digital behaviour? Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that…
Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…