In short, STP is a marketing approach where you segment your audience, target the best-fit audience segments for…
Advanced segmentation is a marketing tool that involves splitting your audience into groups based on shared characteristics. Examples…
Esri’s Tapestry Segmentation divides US residential areas into 65 distinctive segments based on socioeconomic and demographic characteristics to…
While the ingredients in Red bull may provide a boost of energy, they may also cause short- and…
The concept of behavior in psychology The psychology dictionary states that the term behavior means ”the activity of…
Step 1: Define your market Step 2: Create audience segments Step 3: Identify the more attractive segments Step…
Following are 5 criteria that indicate whether you have selected a viable target market: size, expected growth, competitive…
There are four main customer segmentation models that should form the focus of any marketing plan. For example,…
Lifestyle Interests Personality Values Attitudes, beliefs, opinions Social status What are the 4 types of segmentation with examples…
Dividing a target market into segments means grouping the population according to the key characteristics that drive their…