VALS is an excellent and productive method of market segmentation, in which a company canrecognize the consumers psychological…
A geographic target market relies on the physical location of a consumer’s residence, place of business or site…
This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural,…
Segmentation is the process of dividing a company’s target market into groups of potential customers with similar needs…
What different ways are there to segment b2b audiences? There are four main ways in which business market…
Psychographic segmentation refers to the process of segmenting your customer base based on customers’ thoughts, beliefs, perceptions, and…
Customer demographics are statistical data relating to the unique identities and identifiers of individuals. This data can include:…
Simply put, customer segmentation is when retailers arrange their broad customer base into smaller subgroups – often with…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
(Beliefs are somewhat different from lifestyle and behavior, which are somewhat distinct from activities. What is ideal customer…