Initially 4, these elements were product, price, place and promotion, which were later expanded by including people, packaging…
Key Takeaways The three most common types of target marketing fall into demographic, geographic, or psychographic categories. Who…
Benefit segmentation can be used to address the different segments within the market for mobiles by the kind…
Here’s a hint before we dig in: Your target audience is not “everyone” (unless you’re Google). Your task…
A consumer is any person or group who is the final user of a product or service. Here…
Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products…
What is behavioral segmentation? Behavioral segmentation refers to a process in marketing which divides customers into segments depending…
Personal Brand Product Brand Service Brand Corporate Brand Investor Brand Non-Profit Brands or NGO Brand Public Brand 8…
Some examples of a questionnaire are: Customer satisfaction questionnaire: This type of research can be used in any…
Market segmentation is a process that consists of sectioning the target market into smaller groups that share similar…