a specific group of people you are trying to reach. How do you use target audience in a…
For example, a children’s toy may have boys ages 9–11 as the target market and the boys’ parents…
A market segmentation strategy organizes your customer or business base along demographic, geographic, behavioral, or psychographic lines—or a…
Stp marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your…
Location Demographics Behaviour Lifestyle Income How could a small business use market segmentation Market segmentation is important for…
Importance of Marketing Mix Helps understand what your product or service can offer to your customers. Helps plan…
Mass marketing (undifferentiated marketing) Segmented marketing (differentiated marketing) Concentrated marketing (niche marketing) Micromarketing Which is best tool for…
Segmentation helps businesses large and small market their wares effectively and devise a corporate strategy that gears their…
Choosing a segmentation strategy is a scoping decision that helps focus early efforts of a business on the…
Psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. What are some examples of…