Customer demographics are statistical data relating to the unique identities and identifiers of individuals. This data can include:…
Simply put, customer segmentation is when retailers arrange their broad customer base into smaller subgroups – often with…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
offerings. Segments typically have discrete associated costs and operations. Segments are also referred to as “business segments.” What…
Top brands like Apple, utilize psychographic segmentation to create a brand personality that fits into the perception of…
The three main types of market segmentation are demographic, psychographic, and behavioral. Demographic segmentation divides people based on…
A target customer is an individual that’s most likely to buy your product. And it’s a subset of…
Macro environment analysis is part of strategic management in many organizations and involves identifying and analyzing potential opportunities…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Choosing a target market is important because it enables the firm to direct its resources to those customers…