The segmentation-targeting-positioning process is so effective because it breaks down broader markets into smaller parts, making it easier…
Tesla Motors Inc, the youngest U.S. automaker, ranks in top 5 car brands in Consumer Reports survey. What…
1) Identifiable 2) Substantial 3) Accessible 4) Stable 5) Differentiable 6) Actionable What promotion strategy does Apple use…
97% love to try new facial skin care products. 89% willing to spend more on higher quality facial…
These markets are typically niche groups with one particular area of interest. For example, marketers may target a…
Market segmentation refers to dividing an aggregate market into smaller (and more distinct) groups of consumers who have…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
The demand for Tesla cars is relatively price elastic. This means that consumers are very sensitive to the…
This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better. Demographic attributes like…
In essence, supply chain segmentation or micro-segmentation is the act of creating a profitable supply chain by breaking…