Some examples of a questionnaire are: Customer satisfaction questionnaire: This type of research can be used in any…
Market segmentation is a process that consists of sectioning the target market into smaller groups that share similar…
Segmentation refers to the act of segmenting data according to your company’s needs in order to refine your…
Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation. What are the 5 methods…
Your geographic location refers to your specific location on earth, defined by your current latitude and longitude. What…
We call these two steps segmentation and targeting. Finally, the company decides how it is going to serve…
The phrase “underserved customers” usually refers to the roughly 55 million unbanked or underbanked adult Americans tracked by…
PRIZM® classifies Canada’s neighbourhoods into 67 unique lifestyle types by integrating geographic, demographic and psychographic data. PRIZM® QC…
Companies that use psychographic segmentation successfully. Starbucks is a big fan of psychographic segmentation, and this largely defines…
Tapestry is a market segmentation system built from using a large, well-selected array of attributes of demographic and…