This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better. Demographic attributes like…
In essence, supply chain segmentation or micro-segmentation is the act of creating a profitable supply chain by breaking…
Expansion of Product Mix Contraction of Product Mix Deepening Product Mix Depth Alteration or Changes in Existing Products…
L’Oréal has also incorporated its competitive advantage of diverse and globalized product lines into its primary strategy of…
KEY MARKET INSIGHTS The global robotic vacuum cleaner market size was USD 9.77 billion in 2020. The market…
Samsung’s international strategy could be described as “transnational” due to the majority of its business operations aligning with…
Dividing the market into groups according to occasions when buyers get the idea to buy, actually make their…
Common examples of market segmentation include geographic, demographic, psychographic, and behavioral. Companies that understand market segments can prove…
A target customer is an individual that’s most likely to buy your product. And it’s a subset of…
Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments…