Hyper segmentation is the practice of breaking down targeted audiences to a very granular level. As granular as…
Google Earth is not a Geographic information system (GIS) with the extensive analytical capabilities of ArcGIS or MapInfo,…
Benefit segmentation is a method of market segmentation that involves segmenting your market based on the perceived value…
What demographic are you targeting? Where does your target audience live? What industry does your target audience work…
A market segment must be large enough or wealthy enough to justify targeting it based on practical considerations…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Choosing a segmentation strategy is a scoping decision that helps focus early efforts of a business on the…
Define the market you are interested in Create market segment using a segmentation technique Create segment profiles Evaluate…
Customer segmentation: Demographic B2C Demographic segmentation is segmenting the market based on certain characteristics of the audience. Characteristics…
Market Share = (64.5 million / 408.2 million) * 100 Market Share = 15.8% What is the difference…