Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according…
Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender,…
Demographic segmentation is mainly focused on income, occupation and social status. Psychographic segmentation in the hotel industry takes…
Spotify’s competitors and similar companies include Noteflight, SoundCloud, Pandora, Deezer and TIDAL. Spotify is a provider of commercial…
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of…
There are four main customer segmentation models that should form the focus of any marketing plan. For example,…
Coca-Cola. You can’t get much more specific than the “Share a Coke” campaign. With individual names printed on…
You should work out a strategy to re-energise your content and engage with your followers/fans again. – For…
A Great Eye for Detail – There is a reason many of the world’s most detail-oriented men and…
a specific group of people you are trying to reach. How do you use target audience in a…