Geographic, demographic, psychographic and behavioral are the four levels of segmentation that can help define your business’s primary…
Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products…
Demographic: These are the main characteristics that define your target market. Everyone can be identified as belonging to…
Segment types Subsets of users: for example, users who have previously purchased; users who added items to their…
Its premium priced products target affluent customers. Nike also maintains a heavy focus on customer experience across both…
Pricing is one of the four main elements of the marketing mix. Pricing is the only revenue-generating element…
The USP statement is also referred to as your ‘elevator pitch’. Your USP should be short but descriptive.…
There are four key types of market segmentation that you should be aware of, which include demographic, geographic,…
Identify or create buyer personas Find out where your audience is most active Look at your competitors Survey…
Since natural and organic products use naturally grown ingredients that are free from toxic pesticides and ferilizers, they…