What is a unique selling point? A unique selling point (USP), also called a unique selling proposition, is…
You can segment your target market using demographics such as age, location, gender, marital or family status, occupation,…
Psychographic segmentation divides the market on principles such as lifestyle, values, social class, and personality. This type of…
Single-segment strategy – also known as a concentrated strategy. One market segment (not the entire market) is served…
Psychographic segmentation is a tool marketers use to group members of their target audience into different segments based…
Gender Age Occupation Marital Status Household Income Location Preferred Language Transportation What are the main customer segments Demographic,…
Market segmentation analysis, at its core (see Fig. 2.1), is. the process of grouping consumers into naturally existing…
Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
For Nike, its market segmentation involves four categories – geographic, demographic, psychographic, and behavioral. For Nike’s demographic segmentation,…