Location can impact the hiring process The location from which you operate will either encourage potential employees to…
What is PRIZM? PRIZM is Oakley’s proprietary lens technology that fine-tunes vision for specific environments. PRIZM lenses emphasize…
A category (like ad type or day of the week) that you can add to your campaign’s tables…
The segmentation-targeting-positioning process is so effective because it breaks down broader markets into smaller parts, making it easier…
Tesla Motors Inc, the youngest U.S. automaker, ranks in top 5 car brands in Consumer Reports survey. What…
1) Identifiable 2) Substantial 3) Accessible 4) Stable 5) Differentiable 6) Actionable What promotion strategy does Apple use…
97% love to try new facial skin care products. 89% willing to spend more on higher quality facial…
These markets are typically niche groups with one particular area of interest. For example, marketers may target a…
Market segmentation refers to dividing an aggregate market into smaller (and more distinct) groups of consumers who have…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…