The demand for Tesla cars is relatively price elastic. This means that consumers are very sensitive to the…
This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better. Demographic attributes like…
In essence, supply chain segmentation or micro-segmentation is the act of creating a profitable supply chain by breaking…
Expansion of Product Mix Contraction of Product Mix Deepening Product Mix Depth Alteration or Changes in Existing Products…
L’Oréal has also incorporated its competitive advantage of diverse and globalized product lines into its primary strategy of…