In differentiated marketing, businesses have two or more well-defined target markets they appeal to. In concentrated marketing, businesses…
Location, location, location Build your audience Utilize an audience template Avoid hyper-targeting Increase your reach with custom targeting…
1 – Why are you researching 2 – Use existing market research 3 – Be selective 4 –…
Customer segmentation is the practice of dividing a company’s customers into groups that reflect similarity among customers in…
What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to…
Products are broadly classified into two categories – consumer products and industrial products. Consumer products are products that…
Under Armour targets men, women, and children from middle class and upper class backgrounds. A typical Under Armour…
STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the Stp process, you segment your…
Target shoppers tend to be between the ages of 18 and 44, though the most avid shoppers from…
A blog is very similar to a website, where one can find content regarding any topic in a…