Segmentation, targeting and positioning (STP) marketing is a strategy that moves the focus of advertising away from the…
Demographics. The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education,…
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…
Collect data on your existing customers and current social media followers Listen to conversations about your brand and…
In differentiated marketing, businesses have two or more well-defined target markets they appeal to. In concentrated marketing, businesses…
Location, location, location Build your audience Utilize an audience template Avoid hyper-targeting Increase your reach with custom targeting…
1 – Why are you researching 2 – Use existing market research 3 – Be selective 4 –…
Customer segmentation is the practice of dividing a company’s customers into groups that reflect similarity among customers in…
What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to…
Products are broadly classified into two categories – consumer products and industrial products. Consumer products are products that…