News segment means the report of or on a news event occurring within 24 hours prior to the…
Starbucks markets to both males and females, in a wide age group of 22 to 60 years, with…
‘Age’ is measured by calculating the time elapsed (usually in complete years) between date of birth and a…
Age Gender Income level Geographic location Family structure Religion and ethnicity Occupation and education level What are examples…
By using psychographics and demographics together, you’re able to better understand who your target consumer is. You can…
Target audience definition A social media target audience is the specific group of people you want to reach…
1- Segmentation This is the first step of the Stp marketing technique. The marketing team identifies which sub-groups…
However, the most common bases for segmenting consumer markets include: geographics, demographics, psychographics, and behaviour. Marketers normally select…
Market segmentation segmentation is how a business splits up its target market and is based on location, demographics,…
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…