Amazon uses in-depth audience segmentation in all its commercial activities. Everyone has experienced how it works while shopping…
Demographics. Choose your audience based on age, gender, education, job title and more. You can keep track of…
Psychographics are the psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. In…
Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or…
Demographic Segmentation – based on gender, age, occupation, marital status, income, etc Geographic segmentation – based on country,…
What is a target market? A target market is a group of potential customers that you identify to…
The process by which a business can separate the customers into various groups based on specific traits is…
However, the most common bases for segmenting consumer markets include: geographics, demographics, psychographics, and behaviour. Marketers normally select…
Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location. Consumers…
Key insights help researchers to summarize and communicate their main findings. They should be built on research data…