Demography provides very specific information about different populations such as their age, gender, family status, race, income and…
Needs-based segmentation is a type of methodology used to provide a more realistic prediction of buying behaviour. The…
Micromarketing can be defined as a type of marketing strategy that targets a specific niche of your overall…
Behavioral characteristics are based on behaviour of the person. Voice, Signature, Keystroke Dynamics, Gaits etc. traits falls under…
Behavioural branding aims to align a company’s external brand promise with all employees’ activities to ensure that everything…
Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior…
Customer Segmentation High school and middle school age consumers looking for the trendiest in latest fashion. College age…
Simply put, price segmentation is a whereby prices are differentiated based on willingness to pay. It is driven…
Segmentation is the process of classifying the market into several approachable groups. Targeting is the process of concentrating…
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…