Content marketing is all about content and content is commerce which creates revenue. However, influencer marketing is more…
Higher Traffic While organic SEO can be a powerful tool for getting clicks, don’t discount the power of…
Brand advertising is a form of advertising used to establish awareness for a brand, a product or a…
The Body Shop has sparked controversy after tweeting at Harry Potter author JK Rowling for making a transphobic…
What is difference between web browser and search engine Let’s make it clear: A browser is a piece…
Usually, a brand pays the publisher for such an article. Description: Advertorials are advertisements that appear in the…
Examples of m-commerce include in-app purchasing; mobile banking virtual marketplace apps, such as the Amazon mobile app; and…
Someone searching on Google for “luxury hotel New York” sees your ad with the headline “Luxury hotel –…
Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher…
Return on investment (ROI) and return on ad spend (ROAS) were together voted the most important media KPIs,…