The Google display network is similar to programmatic advertising in a lot of ways. Both systems are auction-based…
Understanding Consumer packaged goods (CPG) Despite experiencing a slow-down in growth over recent years, the CPG industry is…
Google adwords remained the leader of the industry until programmatic advertising was introduced. Since it was using real-time…
The marketing department focuses on the current products a company offers. Its job is to sell customers products…
Quality Score and the Ad Rank Formula Use Search Terms as Keywords Work on your Ad Relevance Use…
Disadvantages of using a leased line Although pricing has decreased over time, the cost of installation, combined with…
ActiveCampaign is an integrated email marketing, automation, sales software, and Crm platform. It lets users perform powerful automation,…
We challenge conventions and reimagine technology so that everyone can benefit. Google publishes hundreds of research papers each…
According to a study by Nielsen, the Average roas across all industries is 2.87:1. This means that for…
Curation algorithms are selection and ranking algorithms on social media that help consumers experience better content. These algorithms…