Sign in to your Google ads account Click the tools icon in the upper right corner of your…
Available as an optional feature with Manual cpc bidding, ECPC is a form of Smart bidding that uses…
Search engine optimization (SEO) is an ongoing process and not a one-time event. It is a process because…
Target marketing segmentation is where you divide your potential customers into segments. You’ll then focus on a few…
Discovery ads help you reach people who are ready to discover and engage with your brand. Discovery ads…
To calculate your sales length cycle, you add up the total number of days it took to close…
Display campaigns provide highly-segmented insights for daily campaign deep dives. Display campaign performance helps determine search recommendations. Smart…
Customer experience (CX) What is first step in creating an online business strategy? Find a business idea that…
4 Brand growth strategies The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight…
AdWords Express is an advertising product that helps customers discover your business through ads on Google search and…