Sales promotion is a part of the promotional mix where the business uses many short-term customer-oriented strategies to…
Skimming is reading rapidly in order to get a general overview of the material. Scanning is reading rapidly…
Discover your brand purpose Know your competition Identify your target audience Outline your brand’s key qualities and benefits…
People who favor organic farming practices. People who are interested in environmental sustainability. People with allergies or food…
You can now exclude app category placements on the display network and YouTube in smart shopping campaigns. However,…
Content marketing vs. Storytelling does what it says. This means, it tells a story that may or may…
The simplest possible version of a Ppc text ad looks like this: It consists of a headline, a…
PR has traditionally focused on generating brand awareness, changing public opinion and dealing with a crisis, whereas digital…