Positioning is the place you hold in the mind’s eye of your target audience. Differentiation is how your…
Yes, you can. Any digital signage is basically a monitor but what makes it different is that it…
Differentiated marketing focuses on a specific market, a “different” market, that is interested in buying a certain type…
Still, literally distinguishing the two we can say OMNI denotes ALL whereas MULTI means MANY and the like.…
Every day will be different if you choose public relation as a career, functions like handling big campaigns…
How are they different? Marketing and business development are different due to the functions they perform and their…
Consider your overall business strategy Identify your target clients Research your target client group Develop your brand positioning…
Competitiveness Distinctiveness Passion Consistency Leadership Exposure Audience knowledge What are the 4 steps of branding? Step 1: Brand…
David Ogilvy, as one of the greatest minds of modern advertising, couldn’t stomach one-word headlines, but he couldn’t…
What is CSR strategy? CSR strategy is the comprehensive plan companies and funders use to design, execute, and…