What is CSR strategy? CSR strategy is the comprehensive plan companies and funders use to design, execute, and…
Customer segmentation is one of the most important marketing tools at your disposal, because it can help a…
A “good” CPA is one that maximizes your profit while reaching as many people as possible. For example,…
Instead of being product-centric, customer-focused marketing is completely focused on the customer’s actions. These companies are more interested…
The sources of brand equity typically are either financial, brand extensions or consumer-based perceptions. Identifying and measuring brand…
The process of branding is complete only when you have carefully defined and considered these five key elements:…
GEICO – a car insurance brand that belongs to Berkshire Hathaway – ranked as the most advertised brand…
The company first introduced the Oreo on April 2, 1912, as an imitation of another cookie and to…
Take advantage of visual social networks Build a website that combines style, user experience, and functionality Use brand…
Examples of target market segments for a hair salon could include: Trendy, Status Seeking, Singles. Kid-friendly, Conservative, Families.…