Access to natural resources not available to competitors Highly skilled labor Strong brand awareness Access to new or…
When a company focuses on their processes, they improve quality, lower the costs, and provide more value and…
There are many ways to segment markets to find the right target audience. Five ways to segment markets…
Undifferentiated Strategy. An undifferentiated targeting strategy is used when a company decides to communicate the benefits of its…
While product differentiation is usually product-specific, product positioning is more about the audience that marketers are trying to…
10 car makers in India as per FADA Maruti Suzuki – 39.17% market share Hyundai – 15.96% Tata…
Over 2,500 niche markets might sound like a lot, but trust us, it’s only scratching the surface. According…
A target market is a group of potential customers that you identify to sell products or services to.…
The elements of differentiation include product design, marketing, packaging, and pricing. What are the types of product differentiation…
Positioning based on product characteristics Positioning based on price Positioning based on quality or luxury Positioning based on…