Direct channel: In a direct channel, consumers buy a product or service directly from a company Indirect channel:…
1974 to Date—The Polo Horseman The horse emblem, which comes in black and white, has a Polo Player…
Authentic Louis Vuitton Handbags Authentic Louis Vuitton bags are handmade by experienced craftsmen who take pride in producing…
French luxury fashion brand Dior Beauty is exploring new ways to work with influencers. The company recently ran…
Dior welcomes us to the app first with language selection giving us the option of English and French.…
Promotion. Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads,…
The 5 C’s of Marketing Defined. The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. These…
Demographers study five processes: fertility, mortality, marriage, migration and social mobility. These processes determine populations’ size, composition and…
Dior uses a mix of demographic, psychographic and behavioural segmentation strategies to make its offering available to the…
Dior targets high-end customers who are always willing to pay high prices as long as they are assured…