When someone clicks your ad, like on the blue headline or phone number of a text ad, Google…
As discussed previously in my column Why It’s So Hard To Go Viral, your chances really are one…
They’re willing to give your ad a few more seconds of their attention span which will lead to…
Edm marketing, or Electronic Direct Mail marketing, is a marketing tactic used by companies to target a large…
Elicit emotions Challenge yourself as a storyteller Talk to people Tell stories How does guerrilla marketing differ from…
Machine automation is a hot topic these days PROS A SOLUTION TO THE LABOR SHORTAGE ELIMINATE MINDLESS TASKS…
Uncertainty about the future Financial management Monitoring performance Regulation and compliance Competencies and recruiting the right talent Technology…