What is an integration strategy? Integration strategies are processes that businesses can use to enhance their competitiveness, efficiency…
Functions of a Channel The primary purpose of any channel of distribution is to bridge the gap between…
The five elements need to be considered as assets which the organisation has committed to its current marketing…
Digital marketing is the primary channel used by Flipkart to grow its customer base. Apart from its websites…
Two-step distributors buy products from the manufacturers and then sell the product to the dealers and boatyards. The…
Abstract: If John McCarthy, the father of AI, were to coin a new phrase for “artificial intelligence” today,…
It was letting customers construct their own experiences. From the above research insights, it was clear that Netflix’s…
Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about…
The promotional strategy of Coca Cola focuses on aggressive marketing through ad campaigns using media like TV, online…
Medium: A means of verbal or non-verbal communication. Examples include text ads, video ads and radio ads. Channel:…